I was once told that I would't make a lot of money styling by another stylist who was much more seasoned in the fashion industry. At the time, I was shocked that she even had the guts enough to say that to me. But I'm happy she did, because it motivated me to prove her wrong.
- Your Style Professor, Christen Johnson
I'm Christen, your Style Professor. After 5+ years of building my styling business from the ground up, with a strong work ethic and a B.A. in Business Management, I left my job in August of 2018 to pursue my love for fashion, full-time.
Since then, my business has done a complete 360. I went from targeting creatives to professional business women, helping them to determine their unique body shapes through one-on-one consulting and speaking. I created a new list of body shapes and put them in an interactive e-book called The Body Shape Bible. I've hosted my own live events and was even featured in The Baltimore Times and on BMore LifeStyle TV; a local show here in my home-town.
I say all of that to say, this industry is extremely lucrative, only if you believe it is.
So, how did I get here?
Why are you here?
Building a successful styling business isn't easy, but doable with the right help. As a creative, I understand how your creativity can sometimes overshadow the key components that every business needs in order to grow. And with not much guidance being offered in this specific industry, you tend to figure a lot of things out on your own through trial and error.
I designed this program to walk you through the steps that I took to build my business, so that you don't have to go through some of the same challenges I faced.
What is Project Style University?
Project Style Univ. is a one-on-one coaching program that will teach you how to manage and grow a successful styling business. This 12 week program will give me the opportunity to dive deeper into your business and help you to set some intentional and realistic goals that will take your business from one level to the next.
Here is some of what we'll cover:
We'll determine the type of styling services you offer, your ideal client and how to attract them
How to properly brand yourself on and offline
Your brand story and what makes you unique
Your business process and what needs to be done in order to book and secure retainer clients
and much more!
Who is this program for:
Stylists who are overwhelmed with their businesses and not sure what to do next
Stylists who have been struggling with retaining the right type of clients
Stylists who are offering way too much and can't seem to stay focused on their main goal
Stylists who haven't been booked in months and want to get back in the swing of things
WHAT PEOPLE SAY
— Tonae L., Style Fanatic Stylings
“Since our strategy session, I was able to re brand my services into 3 packages that have helped potential clients to better understand what I offer and who I offer it to. ”
Book your Discovery Call
Let's chat about your current business struggles and why this program is the best next step for you.
Schedule your Strategy Session
This session will allow me to meet you where you are. We'll dig deeper into your business and help you set realistic goals that will elevate your business from one level to the next.
Get with the Program
This 12 week program is for serious fashion creatives ONLY. We'll be covering a lot of information that will need your full attention and 100% commitment.
Ready to get started? Book your discovery call to connect with me!